Unsubscribe links and STOP replies

Every automatic client email has an unsubscribe link and every automatic text takes STOP; the client's record updates itself.

Clients can always say no. Every automatic email to a client carries an unsubscribe link, and every automatic text ends "Reply STOP to opt out." Whatever they choose is written on their record at once, and every send after that respects it, typed by hand included.

What the client sees

  • The unsubscribe link opens a page from your company. It explains what they would miss (the delivery window, the on-the-way text, word if you are running late) and offers two choices:
    • Keep job updates only: they still hear about a booking they have with you, but get no follow-ups or marketing.
    • Stop everything: nothing at all, after one confirm (Yes, stop everything).
  • Someone who stopped everything can press Turn emails back on from the same link.
  • A STOP reply (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, OPT OUT) turns texting off for that number. START or UNSTOP turns it back on.

What changes on your side

  • The client's record changes on its own: Can text, Can email or Emails about their booking only, stamped with when and how. See Client consent.
  • The choice reaches every contact and lead with the same email address or number.
  • A text or email to someone who said no is refused, whoever sends it.
  • On a stop, the record shows Does not want texts, Does not want emails or Emails about their booking only where the message would go.

Good to know

  • An email you type yourself in the composer is a personal letter and has no unsubscribe footer. The client's no still applies to it.
  • Gmail, Resend and mail sent by SMTP also carry the one-click unsubscribe that mail programs show at the top of an email. Zoho Mail and Microsoft 365 cannot carry it, so there the footer link is the way out.
  • Twilio answers a STOP reply itself; the system sends no confirmation of its own.

If something goes wrong

  • A client says they never unsubscribed. Open their record: the consent fields say when it changed and how (unsubscribe link, STOP reply, staff, import or the API).
  • A client wants texts again. Ask them to text START to your number.
Still stuck? Tell us what you pressed and what you saw. A person reads every message.
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